Event Creation and Design for Autodrive Corporation- MyAssignmenthelp

Question: Discuss about theEvent Creation and Design for Autodrive Corporation. Answer: Introduction The Autodrive Corporation is an Australian car company established in the year 2000 and continually making a mark in the automobile industry for its innovative automobile designs. The company has been doing well in utilising the technological advancements to manufacture automobiles that are high class and have good reviews. Autobot-Driverless Car Launch is an upcoming project of the company that promises to be an out-of-the-box event, waiting to be unfolded on Saturday, 28th April 2018. After 8-9 months of creative input and hard work into the making of the cars, the unveiling of the final products would be done on this event that would be long waited for. The place for the event would be Melbourne Exhibition Central, with an expected guest of around 300 people. Industry Analysis Background The future of transport is here, and transportation industry is not left behind in applying recent technological advancements for the benefit of the society. Life-size concept cars are bow being designed by many automobile companies who want to bring rapid advancements in the way people move about (Richtel and Dougherty 2015). Autodrive corporation demonstrates the potentials of having a future where driveless technologies can successfully and without any chaos make transportation safe enough for the common public to commute. Different concepts have come up in this regard, and most of them have been under trial for reaching to a point where they can be applied in practice. The company has a cross-disciplinary thinking, and the approach towards making new designs is purely inventory. Artwork in Autodrive combines with new technologies in a meaningful manner to manufacture some of the most exclusive car designs. Target Audience The younger age group, particularly 25-45 age group, would be the target audience of the Autobot car launch. The reason for thinking in this direction is that individuals of this age group are found to be easily adopted to the technological advancements at the present time. The specific areas where this age group shows special interest in terms of embracing chances for the betterment includes an automobile. Targeting this section of the population would, therefore, be the ideal decision, aimed at increasing the sales. The invitees would be from the high socio-economic group, who would be the prime target for sales. Purpose The primary purpose of the event would be to launch the driverless car that aims to provide more convenient modes of transportation for the public. With a number of competitor companies striving to make a mark in the same field, the proposed car launch event would need to be grander in its worth. For drawing the attention the attention of the target buyers, the event would make all attempts to make the event a successful one. Supposed to be a spectacular launch, the event is likely to create excitement and enthusiasm among the common public who might be interested in buying these modern cars. Running for about 4 hours, the event would like to be a memorable one with exhilarating and moving road show and other participatory activities engaging the invitees. The event would reflect the benefits of the car, in relation to its design and unique safety features (Broggi et al. 2015). The Rationale Through the proposed event, Autodrive Corporation wants to propagate the agenda of using safe, alternative and practical mode of travel, such as the Autobot. The success of Autobot is essential in order to take the company higher up in the ladder of success. The ambitious goal set for Autobot can only be achieved when its launch is appropriate. The event would open the driverless car up to a completely unexplored segment of consumers as most of them would experience such a car for the first time. The lifetime value of the driveless car is to be brought in front of the consumers so that sustainable growth for the company is achieved. The launch event would deliver on an uncompromised theme through giving the invitees the chance to experience something unique (Richtel and Dougherty 2015). Unique Selling Point The driverless car launch would be the first of its kind in the nation, flaunting the irreplaceable sophistication of the cars. All significant properties of the cars, such as radar, laser light, odometry, computer vision, GPS would be of advanced level. The control systems of the cars would be the feature that would make Autobot striking in comparison to similar cars of competitor companies. The selling point in the event would be directed at identifying and connecting with luxury customers as well as common population. Brand experience, once created, would lead to a sharp increase in the sales of the cars (Lee 2015). References Broggi, A., Cerri, P., Debattisti, S., Laghi, M.C., Medici, P., Molinari, D., Panciroli, M. and Prioletti, A., 2015. Proudpublic road urban driverless-car test.IEEE Transactions on Intelligent Transportation Systems,16(6), pp.3508-3519. Lee, D., 2015. Google's driverless car is brilliant but so boring.BBC,2, p.2015. Richtel, M. and Dougherty, C., 2015. Googles driverless cars run into problem: Cars with drivers.New York Times,1.